معرفی
Hayley Cooper is a Senior Lecturer in Developmental Psychology at the University of Chester, where she researches advertising influences on brand preferences and peer relationship dynamics. A Chartered Psychologist and Developmental Section Treasurer (BPS 2019-2022), she teaches undergraduate/postgraduate courses in developmental psychology.
Education includes:
- Ph.D. in Psychology, Keele University
Research examines how advertising campaigns shape implicit/explicit brand attitudes across age groups, and the lifelong impacts of childhood social relationships on adult outcomes. Her work employs experimental designs and participatory methods to understand consumer behavior and social development.
Publications analyze celebrity endorsement efficacy and methodological challenges in bullying research, emphasizing ethical approaches to sensitive topics with youth populations. Current projects investigate abuse disclosure barriers in religious contexts using visual methodologies.
As Level 4 Year Tutor and Assessment Officer, she coordinates curriculum delivery while mentoring student researchers in developmental psychology applications.
