معرفی
Hantian Zhang is a Senior Lecturer in Media and Course Leader for BA(Hons) Media and Communications at Sheffield Hallam University. He teaches across multiple programs including MA Global Communication and Media and MA Digital Media Management. His research focuses on cultural and technical aspects of social media, with a particular emphasis on influencers, platforms, audience engagement, and algorithmic networks.
Zhang holds a PhD in Digital Media and Communication and an MSc in Design and Digital Media (Distinction) from the University of Edinburgh. His professional background includes roles as a Graphic and Digital Designer, and academic positions at the University of Edinburgh.
Research highlights include studies on YouTube vlogs, cross-platform content distribution (e.g., Bilibili), and algorithmic influences on media consumption. His work has been published in First Monday, HCI conferences, and presented at global forums like the European Conference on Social Media.
Zhang serves as a peer reviewer for journals like Convergence and conferences such as HICSS. He supervises PhD candidates exploring topics like Arab female cartoonists and platform cultural production.
