Hans Kjellberg

Hans Kjellberg is a Professor and Head of the Department of Marketing and Strategy at the Stockholm School of Economics (SSE). His research focuses on how markets are shaped through strategic efforts of actors, including practices that influence economic exchanges, norms, and market representation. His approach integrates sociology of science and constructivist market studies, evident in his PhD work on Swedish food distribution modernization (1940s–50s). He collaborates with leading scholars globally, co-founding the Interdisciplinary Market Studies group.

Current research projects include resilience-building in firms/societies, tensions in Nordic forestry sector value logics, and proactive procurement's role in market development. He has been funded by institutions like the Swedish Transport Administration and SHB.

Key research interests span market practices, historical methods, and sociological methodologies. Notable collaborations include work with C-F Helgesson (Uppsala University) and colleagues across Europe. His publications explore topics like price governance, market innovation, and institutional frameworks in marketing.

Recent work highlights include analyzing pharmaceutical pricing strategies, market-shaping frameworks, and the interplay between innovation and procurement. His 2024 study identifies effective market-shaping strategies using fuzzy-set qualitative analysis, while 2023 research explores pharmaceutical list pricing and emergent market ecosystems.

Professional activities include leadership in SSE's Department of Marketing and Strategy, maintaining an active role in academic outreach and interdisciplinary collaborations.