معرفی
Dr. Hannah Schupfer is a Post-Doctoral Researcher at the Centre for Sustainable Business within King's Business School at King's College London. Her academic work bridges Strategy, International Management and Entrepreneurship with sustainability transitions research.
Her research examines sustainability-related change dynamics in organizations, focusing on legitimacy challenges during environmental transitions. Key interests include organizational purpose shifts, green innovation in fossil fuel industries, and strategic framing during climate crises. Her methodological expertise centers on qualitative approaches including archival analysis, in-depth interviews, and observational studies.
Hannah's award-winning publications reveal consistent focus on how incumbent industries navigate sustainability pressures:
- 2025 Industry and Innovation article explores purpose-driven legitimacy building for green innovation
- 2024 Academy of Management paper analyzes frame inversion as legitimacy strategy
- 2023 work investigates category reinvention for stigma management
Her scientific recognition includes three major Best Paper Awards:
- Academy of Management OMT Division on Environmental and Societal Practices (2024)
- GRONEN (2024)
- Ivey-ARCS PhD Sustainability Academy (2023)
Hannah advises on business sustainability transformation, contributing expert commentary for initiatives like Zero Emissions Day. Her research connects with UN Sustainable Development Goals through corporate climate action frameworks.
