Hannah Früh

Hannah Früh is a Professor at the Department of Information and Media Communication within the Faculty of Management and Information Technology at Hamburg University of Applied Sciences. Her academic career includes research assistant roles, doctorate, and habilitation stages at LMU Munich and University of Erfurt, followed by a position as teaching and research advisor at the University of Fribourg (Switzerland).

• Vice Dean for Research (Faculty of Management and Information Technology)
• Member of DGPuK, SGKM, and ICA
• Spokesperson of the Audience, Reception and Impact Research Group at SGKM

Her research focuses on empirical communication research with core competencies in media effects, media usage research, media psychology, and risk communication. Her work explores how audiences process media content, particularly regarding emotional responses, trust dynamics in online communities, and the impact of numerical information on risk perception.

Key publication trends include studies on health communication, media psychology, and risk perception, often employing mixed-method approaches combining physiological measurements (e.g., EDA) with survey data. Her work spans theoretical frameworks (e.g., entertainment theory) and practical applications in health, crime, and political media contexts.