Hanna Krasnova

Prof. Dr. Hanna Krasnova is a Professor of Information Systems at the University of Potsdam, specializing in Social Media and Data Science. She previously held an Assistant Professorship at the University of Bern. Her research focuses on the societal impact of social media, including phenomena like 'phubbing' (smartphone-induced snubbing), digital integration of refugees, privacy concerns, and the psychological effects of social media use. Her work has been widely recognized, including a Best Paper Award at ICIS 2013 and extensive media coverage (e.g., CNN, BBC).

Her key research areas include digital well-being, privacy calculus, and the sharing economy. She leads projects at the German Internet-Institute on topics like 'Digital Technologies and Well-Being' and 'Digital Integration,' exploring how technology aids refugee integration. Krasnova advises numerous PhD and Master’s students, including Dr. Katharina Baum and Dr. Olga Abramova.

Her contributions extend to academic leadership, serving as Doctoral Consortium Co-Chair at ECIS 2018 and Track Chair at multiple conferences. Over 3,000 citations on Google Scholar highlight her scholarly impact. She is also noted for accessible outreach, with her findings featured in global media.