معرفی
Hanlin Wang is a Lecturer in Retail & Omni Channel Marketing at Oxford Brookes Business School, Oxford Brookes University. As a Fellow of the Higher Education Academy (FHEA), he has over six years of teaching experience at national and international levels, employing interactive and industry-relevant methodologies.
His quantitative research focuses on online consumer behaviour, particularly perceptions during shopping experiences. He currently leads a British Academy-funded project (2024-2026) examining the personalisation-privacy paradox in attention economies.
- Fellowship of Advance HE
- Presenter at American Marketing Association Summer Conference 2022
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