Hankyul Bae

Hankyul Bae is a Researcher at the Carlson School of Management, University of Minnesota, focusing on how multicultural experiences shape consumer behavior through cognitive flexibility.

Research interests include:

• Consumer behavior and cross-cultural influences
• Cognitive flexibility in marketplace decisions
• Consumer preferences and culturally mixed offerings
• Interplay between culture, cognition, and well-being
• Emotion and motivation in multicultural consumption

Education:

• M.S. in Sport Management (2018), Seoul National University
• B.A. in German Language and Literature (2016), Seoul National University

Teaching & Recognition:

• Instructor for Principles of Marketing (sole and co-instructor)
• Recipient of the Ph.D. Student Excellence in Teaching Award
• Supported courses in Brand Management, Marketing Research, Strategy, and Buyer Behavior

Contact: Email bae00030@umn.edu for inquiries.