Han Seok Seo

Prof. Han Seok Seo is a Professor of Sensory and Consumer Science at the Department of Food Science, University of Arkansas, within the Dale Bumpers College of Agricultural, Food and Life Sciences. He also serves as Director of the Experiment Station (DREX). His research focuses on sensory science, cross-modal perception (e.g., touch-taste associations), consumer behavior, and food quality evaluation. He explores topics such as gluten-free product acceptance, pet food palatability, and the impact of environmental factors (e.g., lighting, sound) on food perception.

Education:

• Doctor of Medical Science, Technical University of Dresden (Otorhinolaryngology)
• Ph.D., Seoul National University (Food and Nutrition)
• M.S., Seoul National University (Food and Nutrition)
• B.S., Korea University (Food Resources)

Research Interests: Sensory analysis, consumer-driven product development, cross-modal sensory interactions, and food safety/quality assessment. His work bridges food science with behavioral and cognitive studies to understand how environmental and perceptual factors shape food choices and experiences.

Grants & Advising: While specific grants are not detailed, his role as DREX Director indicates involvement in agricultural research funding. No listed advisees, but his research team likely includes graduate students in food science and sensory evaluation.

Labs/Teams: Active in the Food Science Department’s sensory and consumer labs, focusing on applied research for industry and academic partnerships.