Gwen Ahn

Gwen Ahn is an Assistant Professor of Marketing at the Leeds School of Business, University of Colorado Boulder. Her research focuses on leveraging individual-level longitudinal choice data to enhance engagement in experiential consumption categories.

• Education
  • Ph.D. in Business Administration (Quantitative Marketing) – University of Michigan (Ross School of Business)
  • MS in Marketing – Columbia University
  • BBA and BE in Statistics – Korea University

Research Interests
Gwen investigates consumer decision-making in domains such as live events (performing arts, sports) and charitable giving, employing advanced statistical techniques like Bayesian methods, choice modeling, and machine learning.

Key Methodologies

• Longitudinal data analysis
• Behavioral economics applications
• Machine learning for consumer insights