Gustavo Quiroga Souki

Gustavo Quiroga Souki is an Adjunct Professor at the Polytechnic Institute of Setúbal's School of Business Sciences (Portugal) and collaborating researcher at the University of Algarve's Research Center for Tourism, Sustainability and Wellbeing (CinTurs). With over 25 years of academic experience spanning Brazil and Portugal, he previously held positions at ISMAT, Centro Universitário UNA, and FUMEC University.

His research focuses on:

• Consumer behavior in hospitality/tourism contexts
• Service quality and customer experience metrics
• Social media's impact on marketing outcomes
• Sustainable consumption patterns
• Organizational strategy development

Recent publications demonstrate strong emphasis on electronic word-of-mouth (eWOM), restaurant/hotel experience design, and organic food marketing. His work consistently applies advanced multivariate statistical methods to consumer datasets.

Awards & Recognition:

• Best Paper Award - Latin American Retail Congress (CLAV 2012)
• Innovation Award for statistical software development

He currently advises multiple graduate students and coordinates four research projects focused on tourism marketing, territorial governance, and consumer behavior. As former CEO of research consultancies, he brings industry expertise from projects with FIAT, SEBRAE, and Turismo de Portugal.

At CinTurs research center, he contributes to studies on sustainable tourism development while teaching courses in marketing, strategy, and research methods. His interdisciplinary approach integrates veterinary medicine education with behavioral economics frameworks.