معرفی
Greg Taucher is a Teaching Professor in the Department of Advertising & Public Relations at Michigan State University's College of Communication Arts and Sciences. With over 25 years of global industry experience at agencies like DDB Worldwide and Tracy-Locke, he teaches undergraduate courses in Advertising Management and Integrated Campaign Development.
Education:
- Master's degree in Integrated Marketing Communications, Northwestern University
- Bachelor of Science in Marketing and Advertising, University of Utah
Taucher specializes in practical applications of marketing communications, leveraging his leadership roles in multinational campaigns for clients such as American Airlines. His expertise spans global account management, advertising strategy, and campaign development. He also serves on the Edwin L. Cox School of Business Marketing Advisory Board at Southern Methodist University.
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