Graeme Smith

Graeme Smith is a Lecturer in Marketing at Solent University and a member of the Business and Law Research Group. He also contributes to the Regenerative Enterprise and Entrepreneurship initiative. His academic background includes a PhD in Knowledge Management through Storytelling and Narrative (2020) and a Master's in Marketing Management (2000). Prior to academia, he worked as a Strategy and Business Planner at Ordnance Survey from 1974 to 2009.

Smith's research focuses on the intersection of cultural semiotics, storytelling, and organizational strategy. He explores how narrative shapes strategic discourse and stakeholder engagement, with applications in business anthropology and knowledge management. His work emphasizes the use of semiotic techniques to diagnose stakeholder positions and drive organizational change.

Teaching responsibilities include leading modules on marketing strategy, digital capability, and direct marketing across undergraduate and postgraduate programs. He is also a supervisor for dissertation and consultancy projects at various academic levels. As a pedagogical innovator, he integrates tools like StratX MarkStrat, Panopto, and Zoom to deliver blended learning experiences aligned with Transformation Academy standards.

Through his consultancy firm, CearnagRuadh Consulting, Smith advises organizations on aligning strategy with cultural dynamics to foster agility. His recent work includes a political party strategy project that influenced policy alignment with constituent values, resulting in electoral success.

Smith's publications span narrative-driven strategy, semiotic analysis, and knowledge transfer across industries. His research trends highlight the application of anthropological insights to contemporary business challenges, emphasizing storytelling as a strategic tool for adaptive organizational practices.