معرفی
Professor Craig N. Smith is a Visiting Professor in the Department of Marketing at the Birmingham Business School, University of Birmingham. He also holds the INSEAD Chair in Ethics and Social Responsibility at INSEAD, Fontainebleau, France, reflecting his leadership in business ethics. Previously, he served on the faculties of London Business School, Georgetown University, and Harvard Business School.
Education:
- PhD in Management (Marketing and Consumer Behaviour), Cranfield School of Management, 1986
- BA (First Class Honours) in Marketing (with Engineering minor), Huddersfield Polytechnic, 1981
Research Interests:
Craig N. Smith's research centers on ethical and strategic dimensions of marketing and corporate responsibility. His work explores stakeholder theory, corporate social responsibility (CSR), sustainable consumption, ethical consumerism, and marketing ethics. He investigates how firms balance shareholder and stakeholder interests, manage ethical dilemmas in marketing, and respond to societal expectations regarding sustainability and transparency.
Publication Trends:
His recent publications consistently address ethical challenges in business, including deception in marketing, CSR strategies in global firms like Walmart and Gap Inc., stakeholder engagement, and the moral implications of corporate decisions. The articles reflect a strong interdisciplinary approach, integrating philosophy, marketing, and management to examine systemic ethical issues in contemporary business.
Scientific Awards:
Advising and Grants:
While the provided text does not list any doctoral students or research grants, his extensive publication record and leadership roles suggest significant contributions to academic mentoring and funded research in the domain of business ethics and responsible marketing.
Labs and Research Teams:
There is no mention of specific labs or research teams led by Professor Smith in the provided text. However, his affiliation with INSEAD’s ethics chair and prior positions at leading business schools imply active participation in high-level research initiatives and collaborations focused on corporate responsibility and ethical leadership.
