معرفی
Roles and Affiliations: Bruce S. Buchanan is the C.W. Nichols Professor of Business Ethics and Professor of Marketing at the Leonard N. Stern School of Business, New York University. He has been affiliated with Stern since 1983 and has served as Director of the Business & Society Program since 1993. This program provides courses in Professional Responsibility, Ethical Leadership, Business Law, Corporate Governance, and CSR across all Stern degree programs.
Education:
- Ph.D., Business Economics, Columbia University (1983)
- B.S.E.E., Electrical Engineering, Massachusetts Institute of Technology (1977)
Research Interests: Buchanan focuses on standards of truth in advertising, professional ethics, corporate governance, and CSR. His work bridges ethical leadership, legal compliance, and stakeholder management. He has published in journals like Marketing Science, Journal of Marketing Research, and Harvard Business Review.
Professional Contributions: In August 2024, he contributed an introduction to a Center for Political Accountability (CPA) report critiquing corporate donations to 527 committees like the Republican Attorneys General Association (Raga). He highlighted ethical tensions between corporate values and political funding practices.
Courses Taught:
- Brand Strategy
- Corporate Branding & CSR
- Corporate Governance
- Law, Business and Society
- Professional Responsibility
