معرفی
Dr. Gordon McClung is a Professor at the School of Business, West Virginia University, with over 40 years of experience in marketing, management, and research. He holds a PhD in Marketing from the University of Pittsburgh and has pioneered techniques in customer value systems, retention, and economic feasibility analysis.
- Current focus on integrating data analytics into business curricula
- Advocate for interdisciplinary programs such as the Integrated MBA CPA
His research spans marketing management, statistical methods, and data-driven business decision-making. He has authored influential works like 'The Value Driven Bank' and 'Statistics for Better Business Decisions.'
Scientific Awards
- Lucas Hathaway Teaching Excellence Award (2014)
Dr. McClung envisions expanding certification integrations into the MBA program, including CPMP, CFE, and GCFE, while emphasizing global leadership and applied business knowledge.
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Gordon McClung در سایتهای دیگر
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