Ebrahim Barzegary

Ebrahim Barzegary is an Assistant Professor of Marketing at ESSEC Business School (France), combining expertise in computer science, economics, and business administration. His research focuses on developing optimization algorithms for marketing challenges, particularly leveraging Big Data. He founded the 'Marketing for Betterment' initiative (www.mk4bt.org) to align marketing practices with societal well-being through research and empowerment tools.

Education:

• PhD in Business Administration (2021), University of Washington, USA
• MBA in Business Administration (2016), Sharif University of Technology, Iran
• Bachelor of Computer Science (2013), Sharif University of Technology, Iran

Research emphasizes algorithmic solutions for customer acquisition, retention, and ethical marketing strategies. His work bridges technical optimization methods with real-world marketing applications. Before academia, he held roles as a Data Scientist at T-Mobile Inc. (2022–2023) and Data Science Intern at Adobe Inc. (2017–2019).

His projects address societal impacts of industrial optimizations, advocating for responsible marketing through the 'Marketing for Betterment' platform. No scientific awards are listed, but his contributions focus on interdisciplinary societal impact.