معرفی
Gordon Fletcher serves as Associate Dean: Research and Innovation at Salford Business School, University of Salford, where he leads the development of the School's research presence and profile while guiding bidding activities, staff development, and impact initiatives. With extensive experience since 2002 teaching programming, digital transformation, and information systems, Fletcher employs a hands-on, interactive pedagogical approach.
- University: University of Salford
- School: Salford Business School
- Academic Rank: Professor
- Research Focus: Digital business, culture, and practice
Fletcher's research explores digital transformation through multiple lenses including conflict within online finance communities, virtual game economies, and digital grieving practices. His scholarly work connects theoretical frameworks with practical applications in business environments, particularly examining how organizations navigate digital change while maintaining strategic coherence.
His recent publications (2022-2025) demonstrate a consistent focus on practical frameworks for digital transformation, with particular attention to organizational readiness, leadership approaches, and strategic implementation. The recurring themes across his work include visualization techniques for strategic planning, responsive business model design, and the cultural dimensions of digital adoption.
Awards and Professional Recognition:
- Emerald Literati Award (2017) for Outstanding Paper
- Claudio Ciborra Award for most provocative paper (2011)
- Vice-Chancellor's Distinguished Teaching Award (2014)
- Fellow of the Higher Education Academy (2012)
- Fellow of the Royal Society for the Arts (2011)
- Chartered Manager designation (2015)
Fletcher actively supervises doctoral research in digital transformation topics and has contributed to multiple Knowledge Transfer Partnerships with organizations including the Greater Manchester Chamber of Commerce. His professional service includes committee roles with the International Federation of Information Processing and editorial responsibilities for major information systems conferences.
