معرفی
Dr. Geetika Jain is a Lecturer in Digital Transformation at Keele Business School, Keele University. She previously served as a Senior Researcher at IT University of Copenhagen and gained corporate experience at GE as a Strategic Consultant. With over 13 years of expertise in sustainable innovation and digitization, her research focuses on blockchain governance and technology diffusion mechanisms.
Her research interests span sustainable digitalization, blockchain applications, and technology adoption in business contexts. She maintains active collaborations through memberships in the Association of Information Systems (AIS) and Association of North America Higher Education International (ANAHEI).
Dr. Jain's publications demonstrate strong emphasis on blockchain solutions across healthcare, e-commerce, and sustainability domains. Recent work explores pandemic-related topics including vaccine distribution and public sentiment analysis.
Awards:
- Emerald Literati Award: Outstanding Paper (2019)
- Emerald Literati Award: Best Reviewer (2019)
- Best Research Scholar, International Institute of Organized Research (2018)
She actively contributes to academic discourse as a reviewer for top journals including MIS Quarterly and Journal of Business Research. Her copyrighted work on 'Confluence of storytelling and technology in business' reflects innovative pedagogical approaches.
