معرفی
Dr. Emmanuel Mogaji is an Associate Professor in Marketing and Head of the Marketing, Operations, and Digital Group at Keele Business School, Keele University. His research focuses on the ABCDE framework of Marketing (Advertising, Branding, Communication, Digital, Ethics), applied across Transportation, Education, Financial Services, and Sports sectors. He has authored numerous peer-reviewed articles in journals like Industrial Marketing Management and Transportation Research Part D, and received the Emerald Literati Award for financial services marketing research. His work bridges academic theory with industry practice, addressing global challenges such as sustainable transport in Africa and AI-driven financial innovation.
- Education: Prior industry experience as a marketing communication executive.
- Research: Emphasizes ethical marketing, inclusive transport systems, and transformative service research.
- Teaching: Leads modules in branding, digital marketing, and strategic marketing management at undergraduate, postgraduate, and MBA levels.
- Leadership: Convenor of the Black Marketing Scholars' Network and UK Academy of Marketing Executive Committee member.
Recent research explores generative AI impacts on financial services and creative industries, sustainable transportation solutions, and metaverse applications. His initiatives advance diversity in academia and practical solutions for emerging economies.
