Gordon Campbell

Dr. Gordon Campbell is a Lecturer in Marketing at Swinburne University of Technology, specializing in qualitative ethnographic research at the intersection of gay men’s health, public health, epidemiology, and consumer behavior. His career spans academic and corporate marketing, including an extensive executive role at Eastman Kodak in Australia and Asia.

• Education: PhD (Swinburne), Master of Marketing (Monash), Bachelor of Commerce (University of Melbourne), Certificate IV in Assessment & Workplace Training (University of Melbourne)

His research bridges marketing strategies with public health outcomes, particularly focusing on HIV prevention and sustainable fashion. Gordon’s work combines autobiographical narrative analysis with sociocultural frameworks, contributing to social marketing and behavioral psychology.

Recent publications span 2025-2005, covering topics from digital innovation in education to chemical engineering, though his primary focus since 2018 centers on health behavior and consumer culture.

Scientific Awards & Recognitions:

• Teaching Excellence Award, Faculty of Business and Law
• Corporate Citizenship Award, Faculty of Business and Enterprise
• Fellowship, Australian Marketing Institute (Certified Practising Marketer)

Gordon supervises PhD and Master’s students in areas including sociotechnical challenges in ERP implementation, LGBT representation in Malaysian media, and hiv prevention in Indonesia. He collaborates with institutions like the Alfred Hospital, Doherty Institute, and University of Aarhus.