معرفی
Goran Vlašić is a Professor and Department Head at the University of Zagreb Faculty of Economics and Business (FEB), where he also serves as Strategic Director for Strategy and Development. He chairs the national Scientific Committee for Economics and has held visiting positions at institutions including Bocconi University (IT), Alpen Adria University Klagenfurt (AT), and Georgia Institute of Technology (USA). His research focuses on innovation management, market strategies, and strategic decision-making.
- Awards: European Marketing Academy & McKinsey award (second-best doctorate globally), National Science Award (Croatian Parliament)
- Fields of Interest: Innovation Management, Market Strategy, Consumer Behavior, Digital Marketing
Recent publications analyze airline brand selection, CEO experience impact, eye-tracking in digital advertising, and biometrics in marketing. His work bridges theoretical and applied perspectives in business strategy, cybersecurity, and generational financial behavior.
