معرفی
Goran Vuzem is a Lecturer at Algebra University with over 15 years of experience in digital marketing. He specializes in performance marketing, focusing on Google and Meta ads, Google Analytics, and conversion rate optimization (CRO). He has managed large-scale PPC campaigns for clients in the US and Western Europe, and his professional background includes roles at Zagrebačka banka, Lumenalta (an American software development company), and 404, the largest Croatian digital agency. Goran also delivers digital marketing trainings for companies in Croatia and the EU.
He holds a Master's degree in Journalism from the Faculty of Political Science at the University of Zagreb, alongside internationally recognized certifications in digital marketing. His expertise bridges practical industry experience with academic teaching, contributing to programs in digital marketing and applied computer science.
- Master's in Journalism, Faculty of Political Science, University of Zagreb
While no formal awards are explicitly listed, Goran’s career highlights include corporate training engagements and leadership in performance marketing strategies. His work emphasizes data-driven advertising and optimization techniques, aligning with emerging trends in digital business economics and data science.
