Jurica Pavičić

Jurica Pavičić, PhD is a full professor at the Marketing Department of the Faculty of Economics and Business, University of Zagreb. He holds two PhDs: one in Marketing from the Faculty of Economics and Business, University of Zagreb (2000), and another in Sociology from Alpen-Adria Universität, Klagenfurt, Austria (2009). He has authored over 100 scientific papers and co-authored 10 books.

• Current Vice Dean for International Cooperation and Accreditation (since 2014)
• President of the Administrative Council at the Institute for Public Finance, Zagreb (since 2013)
• President of the Council of Social and Humanistic Sciences at University of Zagreb (since 2014)

His research focuses on marketing strategy, marketing of non-profit organizations, marketing and social change, and improvement of educational institutions and processes. He has led and participated in numerous scientific-research projects and is a member of editorial boards for several journals.