Giuseppe NARDIN

Giuseppe NARDIN is a Full Professor at the Department of Economics 'Marco Biagi' at the University of Modena and Reggio Emilia. His research focuses on business economics, consumer behavior, international alliances, and strategic management in industries such as fashion, ceramics, and retailing. He has extensively studied topics like channel switching during the pandemic, vegan food motivations, and organizational creativity in high-cuisine sectors.

Research Interests:

• Consumer decision-making and channel preferences
• Country-of-Origin effects in international markets
• Innovation and knowledge management in creative industries
• Governance of international alliances in emerging markets
• Premium private label strategies and consumer loyalty

Teaching and Engagement: Teaches courses in marketing and business economics, with active student reception via email. His work emphasizes empirical studies combining quantitative methods like structural equation modeling and qualitative case analyses.

Key Themes in Publications: Recent works highlight pandemic-driven shifts in consumer behavior, ethical motivations for veganism, and cross-cultural dynamics in international partnerships. Earlier research explored knowledge intermediation in fashion design and strategic alliances within ceramics districts.

Awards and Grants: None explicitly listed in provided texts.

Labs/Teams: Collaborates with researchers like Martinelli, Marchi, and De Canio on interdisciplinary projects combining marketing, management, and behavioral economics.