Ana Paula Gomes Hungara

Ana Paula Gomes Hungara is a PhD candidate in Business and Economics at the University of Aveiro, focusing on Consumer Culture Theory and Consumption Communities. Previously, she earned an MSc in Economics and International Business from the Faculty of Economics at the University of Porto and a degree in Languages and International Relations from the Faculty of Arts at the University of Porto. Her research explores consumer behavior within vegan communities, emphasizing online engagement and value co-creation.

• Institution: University of Aveiro
• Advisor: Prof. Dr. Helena Nobre
• Research Focus: Consumer Culture Theory, Consumption Communities, Veganism, Online Community Dynamics

Her publications center on vegan communities, marketplace culture, and value co-creation, with presentations at conferences like the Euromed Academy of Business and the Global Fashion Management Conference. Affiliated with the DSS-Lab and the Competitiveness, Innovation, and Sustainability (CIS) research group, she contributes to studies on sustainable consumption and digital engagement. Though no awards or grants are explicitly listed, her work reflects active participation in interdisciplinary research projects.