Jack Waverley

Jack Waverley is a Senior Lecturer in Fashion Marketing at the University of Manchester's Department of Materials. His research focuses on consumer behavior, ethical consumption, and applying marketing strategies to advocate for animal welfare and LGBTQIA+ rights. He teaches in the Fashion, Business, and Technology (FBT) group, emphasizing strategic marketing and branding. Waverley’s work aligns with UN Sustainable Development Goals, particularly addressing equity and environmental protection.

His research interests include critical consumer culture theory, spatial marketing, and intersectional approaches to gender and sexuality. He has published widely on topics like DEI frameworks, veganism in fashion, and the commodification of self-overcoming. Waverley actively contributes to academic discourse through editorial roles (e.g., Journal of Place Management and Development) and collaborative initiatives.

He has received awards including the 2016 Best Poster Award at the Methods @ Manchester Conference. His interdisciplinary approach bridges marketing theory with social justice, fostering transformative research that impacts both academia and society.