معرفی
Giuseppe Bertoli serves as a Visiting Professor in the Department of Marketing at Bocconi University, maintaining a primary appointment as Full Professor at the University of Brescia. He teaches “Industrial Buyer & Business Markets” for the 2025/2026 academic year, reflecting his expertise in business-to-business contexts.
His research centers on industrial marketing dynamics, with emphasis on:
- Organizational buyer behavior
- Supply chain marketing strategies
- Business market segmentation
- Industrial product management
- Global B2B marketing frameworks
- Technology adoption in business markets
No scientific awards or student advising records are documented in the available institutional materials.
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