معرفی
Carolina Guerini is an Associate Professor affiliated with the Department of Marketing at Bocconi University, while maintaining a primary academic appointment at Libero Istituto Universitario "Carlo Cattaneo" (LIUC) in Castellanza. She teaches "INDUSTRIAL BUYER & BUSINESS MARKETS" for the 2025/2026 academic year.
Her research concentrates on Marketing disciplines with specialized focus on Business-to-Business (B2B) dynamics, industrial buyer decision processes, and market analysis in corporate purchasing environments. Key areas include supply chain relationships, organizational buying behavior, and business market strategy development.
Professional engagement centers on bridging academic research with practical business applications in industrial marketing contexts, particularly through course instruction at Bocconi University.
