Giselle Bate

Giselle Bate is a Senior Lecturer in Marketing at the University of Chester Business School, specializing in Marketing Communications, Consumer Behaviour and Sustainability. Her research examines the intersection of marketing practices and the United Nations' Sustainable Development Goals, with particular emphasis on Goal 12 (Responsible Consumption and Production).

Research interests focus on sustainable consumption patterns and the role of marketing in promoting ethical consumerism through:

• Alignment of business practices with SDGs
• Consumer decision-making in sustainable markets
• Marketing communications for social change
• Responsible production frameworks