Giovanni Sogari

Giovanni Sogari is an Associate Professor in Consumer Behavior at the Department of Food and Drug at the University of Parma, Italy. His academic journey includes an MSc in Food Science (2010) and a Ph.D. in Agriculture Economics (2015) from the Catholic University of the Sacred Heart, Piacenza. From 2017 to 2020, he held a prestigious Marie Skłodowska-Curie Fellowship at Cornell University, conducting research on consumer science to improve healthy eating habits.

Dr. Sogari's research lies at the nexus of psychology, sensory analysis, and experimental economics, focusing on eating behavior to inform policy-makers, private companies, and the public. His work spans several key areas including:

• Consumer behavior and food choices
• Novel foods and edible insects
• Healthy and sustainable diets
• Alternative proteins
• Wine and sustainability
• Fisheries & Aquaculture

His recent research has focused on understanding what drives consumers to make healthier food choices, with particular attention to digital nudging interventions, cross-cultural consumer valuation of alternative protein sources, and the impact of labeling systems like Nutri-Score on consumer behavior. Dr. Sogari has led and participated in numerous European and national research projects, including the Marie Curie project CONSUMEHealth, PrimeFish, and MoreMedDiet.

Dr. Sogari has received several scientific awards and recognitions, including:

• Marie Skłodowska-Curie Fellowship (2017-2020)
• National Scientific Qualification to the positions of Professor of Second Chair (2018)
• Expert Scientist position at the European Food Safety Authority (2020)

As an educator, Dr. Sogari teaches Consumer Behavior, Agricultural commodities Marketing, and Methods and techniques for consumer analysis at both undergraduate and graduate levels. He has been actively involved in various Master's programs at the University of Parma and has conducted international teaching activities at institutions including Kedge Business School (France), Technical University of Munich (Germany), and Michigan State University (USA).

Dr. Sogari is an active member of several scientific societies, including the Italian Association of Agricultural and Applied Economics (AIEAA), the European Association of Agricultural Economists (EAAE), and the Institute of Food Technologists (IFT). His work bridges academic research with practical applications to address contemporary challenges in food systems, sustainability, and consumer behavior.