Gilian Ponte

Gilian Ponte is an Assistant Professor in the Department of Marketing Management at the Rotterdam School of Management, Erasmus University Rotterdam. Her research bridges the critical intersection of data protection, privacy regulations, and marketing applications, with a particular focus on the privacy-utility trade-off in marketing contexts.

Her work is prominently centered on data protection and privacy in marketing, exploring how modern privacy regulations like GDPR impact marketing practices. She investigates synthetic data generation, anonymization techniques, and deep learning methods to balance privacy preservation with marketing utility. Her research also delves into managerial practices in implementing privacy-compliant marketing strategies.

Her recent 2024 publication in the International Journal of Research in Marketing introduces a novel framework for quantifying the privacy-utility trade-off, demonstrating her expertise in developing practical solutions for marketing professionals navigating stringent data protection regulations. The work has garnered significant attention with 5 Scopus citations and 18 readers, highlighting its impact in the field.

Currently, there are no listed students or awards in the provided information, and no email addresses are available in the text.