Gernot Mödritscher

Ao.Univ.-Prof. Gernot Mödritscher is a Professor at the Department of Management Control and Strategic Management at Alpen-Adria-Universität Klagenfurt (AAU). His research focuses on strategic management, controlling systems, digital transformation in business, customer value management, and qualitative growth strategies. He has led projects like the IMPULS-Q initiative promoting sustainable growth in Carinthia and the long-running Customer Value Controlling research program.

Key research interests include agent-based modeling in management, digitalization of business models, and the integration of qualitative growth metrics into strategic decision-making. He has organized conferences on topics such as agent-based simulation in economics and computational management science.

Prof. Mödritscher is active in academic networks, maintaining a Google Scholar profile and ResearchGate presence. His work bridges theoretical frameworks with practical applications, often collaborating with industry partners on projects like the Monitoring of Mentoring Energy initiative. Recent publications emphasize strategic execution, innovation processes, and sustainability integration in controlling systems.

He teaches courses in strategic management, controlling, and business modeling, contributing to both bachelor’s/master’s theses and doctoral supervision in the field. His research has addressed challenges in SME strategy development, CRM performance measurement, and the role of corporate culture in sustainable growth.