معرفی
Dr Georgios S. Bekos serves as a Lecturer in Marketing at Alliance Manchester Business School, bringing expertise from an integrated master's in Production Engineering & Management, an MSc in International Business & Management, and a PhD in Business & Management with marketing specialization.
His academic credentials include:
- Integrated Master's in Production Engineering & Management
- MSc in International Business & Management
- PhD in Business & Management (Marketing)
Dr Bekos's research centers on strategic marketing frameworks, examining organizational resources, strategic decision-making processes, and implementation controls. His work extends into emerging domains including metaverse applications, organizational agility dynamics, and value creation mechanisms, with strong alignment to UN Sustainable Development Goals for economic innovation and industry advancement. The fingerprint analysis of his publications reveals significant contributions to Value Creation, Innovation Adoption, and Firm Performance metrics within organizational contexts.
Recent publications (2023-2025) demonstrate a cohesive research trajectory focused on strategic marketing capabilities as drivers of competitive advantage. Key patterns include the interplay between implementation capability and metaverse adoption, architectural marketing capabilities' impact on organizational agility, and rigorous scale development for strategic change measurement. His work bridges theoretical frameworks with practical applications in dynamic business environments.
Actively supervising PhD candidates, Dr Bekos contributes to academic mentorship while advancing research in marketing strategy implementation. His publication record in premier journals like Journal of Marketing and Industrial Marketing Management indicates substantial scholarly engagement, though specific grant details remain undisclosed in available documentation.
