Georgia Sakka

Dr. Georgia Sakka serves as Assistant Professor of Marketing, Corporate Social Responsibility, Ethics and Sustainability within the Department of Management at CIIM Business School, University of Limassol. Her academic appointments span marketing strategy, ethical business practices, and sustainability frameworks with emphasis on contemporary workplace dynamics.

Her educational foundation includes:

• BA in History from Aristotle University
• MA in Educational Leadership and School Improvement from University of Manchester
• MA in Management from Brunel University
• PhD in Business Administration from University of Nicosia

Research centers on Corporate Social Responsibility integration, sustainable business models, and social media's transformative role in workplace innovation. Her work examines how digital platforms foster employee-driven innovation while navigating ethical challenges in modern organizations. Current investigations explore AI's impact on entrepreneurial ecosystems and metaverse applications in hospitality sectors.

Publication trends reveal strong focus on data-driven business transformation, with recurring themes of dynamic capabilities in post-pandemic environments, cryptocurrency adoption drivers, and workplace incivility mitigation. Methodologically, her work frequently employs bibliometric analysis and TISM/MICMAC modeling to address complex business phenomena across diverse sectors including finance, hospitality, and global supply chains.

Research leadership includes significant European project coordination:

• DAEDALUS (2014-2016): Euro-Mediterranean career portal coordinator under ENPI-CBCMED
• Feeling Younger by getting Older (2012-2014): Research team member in Grundtvig Lifelong Learning Programme

Active conference participation features presentations at international venues, session chair roles, and committee contributions across marketing and sustainability domains. Her editorial work appears in top-tier journals including International Marketing Review and Journal of Business Research with multiple ABS-rated publications.