Paris Cleanthous

Dr. Paris Cleanthous serves as Associate Professor of Strategy and Marketing, Department Chair of Management, and Director of MBA/MPSM programs at CIIM Business School, University of Limassol since 2012. Previously, he held positions at New York University (Stern School of Business), University of Cyprus, LSE, and IMF.

Education:

• PhD in Economics, Yale University
• MSc in Economics, Yale University
• MA in Economics, Yale University
• BSc in Economics and Mathematics, University of Michigan, Ann Arbor

Research Expertise: His work centers on Business Strategy, Strategic Innovation, and Marketing Strategy with applications in healthcare, technology, and tourism sectors. He examines competition dynamics, consumer preferences, and commercialization frameworks for small enterprises, particularly in pharmaceutical markets and health policy contexts.

Publication Trends: His research (2011) demonstrates interdisciplinary focus on pharmaceutical economics, analyzing innovation incentives, advertising welfare effects, and health-development linkages. These works bridge economic theory with strategic business applications in regulated industries.

Project Leadership: Dr. Cleanthous directs major initiatives including the European Social Survey (2023-2024), NanoWeld® fabric commercialization research (2020-2022), and multiple Cyprus Academy of Public Administration programs (2012-2015, 2019-2021) for public sector strategy development.