معرفی
Prof. Dr. Georg Felser is a faculty member at the Harz University of Applied Sciences, holding the Professor position in the Department of Economics since 2001. His work bridges market and consumer psychology with broader interests in social psychology and personality psychology.
- Education: Diploma in Psychology (1991) and Doctorate in Natural Sciences (1998) from the University of Trier
- Professional Experience: Prior roles include research assistant at Martin Luther University, co-therapy in psychotherapeutic treatment, and teaching at the University of Trier
His research focuses on consumer decision-making, advertising psychology, and marketing ethics. Recent publications explore topics like tourist signage perception, second-hand market motivations, and cognitive influences on taste perception. He has contributed to studies on reversible decisions, implicit advertising effects, and conflicts of interest in healthcare.
Prof. Felser serves as a reviewer for journals like Psychology & Marketing and Journal of Business and Media Psychology. His scientific expertise includes experimental methods, implicit attitude measurement, and applied business psychology. He has presented at numerous conferences, including the International Congress of Psychology and the German Society for Psychology meetings.
