معرفی
Geoff Evans serves as a Programme Leader and Senior Lecturer in Accounting and Finance at Salford Business School, University of Salford. With extensive experience in Further Education and professional accounting qualifications (AAT), he specializes in bridging academic learning with workplace readiness through employer collaborations.
His educational background includes an MBA, where his research examined how work placements benefit students from disadvantaged socio-economic backgrounds. This foundation drives his current work on placement year efficacy and social mobility in higher education.
Geoff's research spans work-based learning, accounting education, and employability, with a focus on placement years as catalysts for improved degree outcomes and career opportunities. He actively investigates how students with limited social capital can maximize placement experiences, contributing to equitable access in professional fields.
His 2025 publications address timely business challenges including SME growth strategies, sustainable innovation, and regional funding mechanisms. These works collectively emphasize practical applications of academic research to foster business resilience and youth empowerment in the North West of England.
Geoff has not been cited for scientific awards in the source material. However, his impact is evident through employer partnerships: he founded Career Ready Advisory Boards with leading firms (BDO, RSM, BNY Mellon, ITV, Lloyds Banking Group) to deliver paid internships and mentorship, significantly enhancing student employability pathways.
As a key figure in Salford Business School's employability initiatives, Geoff collaborates closely with the SBS Employability team to promote Professional Placement Years, creating sustainable pipelines between academia and industry.
