Gemma Barón Dulce

Gemma Barón Dulce is a researcher affiliated with Universidad Antonio de Nebrija, focusing on Audiovisual Communication and Advertising. She earned her PhD in 2017 with a thesis exploring youth-brand relationships through social media. Her work spans digital audience engagement, marketing education, and cross-disciplinary pedagogy.

• Doctorate (2017) - Universidad Antonio de Nebrija
• Research Group - INNOMEDIA (Media Innovation and Communication)

Her research emphasizes youth behavior in digital spaces, social media strategies, and educational innovations in marketing and communication curricula. Projects like Inozente LAB and YoigoLab demonstrate her focus on practical applications of digital creativity and transversal learning.

She has contributed to understanding social audience modeling in entertainment formats and corporate communication training frameworks across Spain and Latin America. Her methodological work on thesis evaluation rubrics highlights her commitment to academic assessment standards.