Juana Rubio Romero

Juana Rubio Romero is a researcher at Nebrija University, affiliated with the INNOMEDIA research group focused on Media Innovation and Communication. Her work bridges digital communication, advertising, and youth media consumption, emphasizing inclusivity and educational applications of technology.

• Doctorate from Universidad Complutense de Madrid (2007)
• Specializes in digital competencies, social media dynamics, and transmedia storytelling
• Key collaborator in projects analyzing youth behavior in digital spaces

Research spans social media's impact on public/private communication, media literacy in pandemic contexts, and the role of platforms like WhatsApp and Snapchat in shaping interpersonal interactions. His recent studies highlight immersive technologies in theater and education, alongside inclusivity in the audiovisual sector.

His publications reveal a focus on digital advertising strategies, gamification in teaching methodologies, and the evolution of professional competencies in media fields. Collaborations with organizations like the Grupo Social ONCE demonstrate applied research in institutional communication.