معرفی
Gaurav Jain is an Associate Professor of Marketing and Director of MS Programs at the Lally School of Management, Rensselaer Polytechnic Institute. His research focuses on how cognitive processes like numerical cognition, working memory, and attention limitations influence consumer decisions under uncertainty. He employs advanced methods such as eye tracking and facial expression analysis to study cognitive biases in decision-making contexts.
Education: Ph.D. in Marketing from the Tippie College of Business (University of Iowa), MBA in Marketing, and a bachelor’s degree in Engineering.
Research interests span numerical judgment, perceptual anchoring, and embodiment effects on attitudes. His work bridges psychology and marketing, exploring topics like fluency, framing, and attentional biases. Recent studies examine pictogram arrangements’ impact on consumer optimism and the role of rounded numbers in decision framing.
No scientific awards explicitly mentioned in the provided text.
Advising and grants details are not detailed in the text, though his role as Director of MS Programs suggests involvement in academic leadership. No lab/teams explicitly referenced, though his research methods imply collaboration with behavioral labs.
