Gary Brunswick

Gary Brunswick is a Professor of Marketing at Northern Michigan University's College of Business, holding a Ph.D. in Business Administration from Arizona State University and an MBA from Marquette University. His career spans over 30 years at NMU, complemented by teaching experiences in Finland and Germany.

• Education: Ph.D. in Business Administration (Arizona State University), MBA (Marquette University), Associate Degree & Bachelor of Science (Northern Michigan University, Summa Cum Laude)

Research Focus: Dr. Brunswick's work bridges marketing strategy, services marketing, and e-commerce. His research explores consumer behavior in emerging technologies, ethical implications of textbook revisions, and innovative approaches to marketing sports teams and professional services.

Article Trends: Recent publications analyze autonomous vehicle adoption psychology, cross-border shopping dynamics, and ethical challenges in academic publishing. Earlier works examine e-commerce curricula, digital marketing, and service-dominant logic evolution, reflecting consistent engagement with marketing theory and practice.

Awards & Recognition:

• Distinguished Faculty Award
• Outstanding Young Alumni Award
• MBA Program Professor of the Year
• NMU Excellence in Teaching Award
• NMU Students Choice Award

Professional Contributions: Selected as December 2018 commencement speaker, with extensive consulting activities and international teaching experience across eight summers in Finland/Germany. His bibliography exceeds 100 publications in 15+ journals including Journal of the Academy of Marketing Science and Journal of Marketing.