
معرفی
Bernie Jaworski is a Professor and the Drucker Chair in Management and the Liberal Arts at the Drucker School of Management, Claremont Graduate University. His career spans academia and global consulting, with faculty roles at the University of Southern California, University of Arizona, and Harvard Business School (as a visiting professor). He previously served as a senior partner at Monitor Group and co-founded its e-commerce and executive education practices.
- Education: PhD from Joseph Katz Graduate School of Business, University of Pittsburgh; BS from University of Massachusetts
- Research Focus: Leadership, client management, marketing strategy, and organizational dynamics in professional services and B2B contexts
His recent publications emphasize market-driving strategies, customer relationship optimization, and sales management control systems. Jaworski has received prestigious awards including the Alpha Kappa Psi, Maynard, and Sheth awards from the Journal of Marketing, as well as the Vijay Mahajan Lifetime Achievement Award. He co-authored a textbook series on e-commerce and has been recognized as MBA Teacher of the Year at both USC and Drucker.
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