معرفی
Associate Professor Filiz Çayiragasi is based at Gaziantep University, Faculty of Economics and Administrative Sciences, Department of Business Administration. Her academic career spans over a decade, with appointments as Lecturer (2013), Doctor Lecturer (2013–2020), and currently as Associate Professor (since 2023).
- Research Focus: Marketing, Consumer Behavior, International Marketing, Digital Marketing, Green Marketing
- Key Projects: EU-funded initiatives on green development (2022), women's empowerment (2020–2024), youth entrepreneurship (2020–2022)
Research Interests center on sustainable marketing practices, digital consumer behavior, and ICT applications in business. Her work analyzes the intersection of environmental policies (e.g., EU Green Deal) and market strategies, with empirical studies on SMEs, export performance, and eco-conscious consumer decisions.
Scientific Awards include the 2017 Best Presentation Award at ICEMSS. She has supervised 6 Master's theses on topics like social media marketing, green labeling, and consumer sensory responses.
Her teaching portfolio spans undergraduate to PhD courses, including Global Marketing, International Marketing, and Consumer Behavior. She also served as Department Chair (2016–present) and co-authored 5 books on marketing principles and strategies.
