Fung Chorng Yuan

Associate Professor Fung Chorng Yuan serves as Head of School (Business) at Swinburne University of Technology Sarawak Campus within the Faculty of Business, Design and Arts. With over 20 years of combined industry and academic experience, he holds Fellow status with ACCA (since 2000) and Chartered Accountant designation with MIA (since 1998), alongside serving on the ACCA Malaysian Advisory Committee (2023-2025) and MIA Sarawak Regional Committee (2018-2026).

His educational background includes:

• PhD in Educational Psychology (Universiti Sains Malaysia)
• M.Sc. in Human Resource Development (UNIMAS)
• Graduate Certificate in Learning and Teaching (Higher Education)
• Fellow Member, Association of Chartered Certified Accountants (ACCA)

Professor Fung's research spans corporate reporting, human resource development, emotional intelligence applications, and AI-integrated higher education pedagogy. His interdisciplinary approach connects accounting rigor with psychological frameworks, recently focusing on generative AI's role in educational assessment and emotional intelligence in remote learning environments. He developed the CARE pedagogy (Context, Application, Reflect, Evaluate) enhancing critical thinking across accounting curricula.

His 15 most recent publications (2024-2025) reveal strong thematic clustering in corporate governance (tax avoidance/sustainability disclosures with gender diversity), AI in education (assessment strategies, HR management applications), and emotional intelligence in organizational contexts. Methodologically, he employs mixed approaches from structural equation modeling to qualitative transdisciplinary frameworks, primarily targeting emerging economy contexts with global relevance.

Key recognitions include:

• eCONDEV 2025 Gold Award for AI Accounting Education
• International Teaching Aid Competition 2025 Gold Medal
• National Outstanding Educator Certificate of Merit (2024)
• Swinburne Teaching Excellence Award (2021)
• Best Presenter Award, Asia Pacific Marketing Conference (2021)

Professor Fung actively supervises master's and PhD students while leading multiple funded projects including Swinburne Learning and Teaching grants on AI tutoring (2025), UNICEF child wellbeing initiatives (2023), and international collaborations with Vietnamese and Thai universities. His YouTube channel 'Dr. CY Fung’s classroom' provides dedicated research education resources adopted by partner institutions. Current research emphasizes practical AI implementation in accounting education and sustainability reporting frameworks within Southeast Asian contexts.