معرفی
Frédéric BOSSARD is a Senior Lecturer at SKEMA Business School in Sophia Antipolis, France, serving as Scientific Director for the Master of Science in Digital Marketing and Artificial Intelligence (since 2023), Master of Science in Digital Business and Artificial Intelligence (since 2021), and Master of Science in Digital Marketing (since 2019), with prior leadership of the Business Consulting and Digital Transformation program (2020-2021).
His academic foundation includes a Master's in Sociology and Communication from Côte d'Azur University (1995) and ongoing Sustainable Development and CSR Training at SKEMA Business School (2025).
Research centers on Digital Marketing and Artificial Intelligence integration in business contexts, extending to Digital Transformation, Project Management, and Sustainable Development, with emphasis on practical applications in mobile technologies and tourism sectors.
Publications from 2008-2013 reveal an evolution from foundational project management and buzz marketing toward specialized mobile applications for tourism and business, demonstrating consistent adaptation to emerging digital paradigms.
Academic leadership extends to board roles including Administrator and VP for Partnerships at PMI France (2023-present), UPE 06 Board Member as digital advisor (2022-present), and former leadership positions at French Tech Côte d’Azur (2021-2023) and Telecom Valley (2019-2022).
