
معرفی
Zakaria BABUTSIDZE is a Professor of Economics at SKEMA Business School in France, where he has been teaching since 2011, progressing from Assistant Professor to Associate Professor and finally to full Professor in 2021. His academic affiliations also include positions at Côte d'Azur University, Sciences Po Paris (where he serves as an Economist at OFCE since 2011), and previous visiting positions at institutions including Griffith University, North Carolina State University, and Maastricht University.
His research interests span behavioral and environmental economics, with a particular focus on consumer decision-making in digital contexts, green consumer behavior, social networks, and agent-based modeling of economic phenomena. BABUTSIDZE has made significant contributions to understanding how digital environments shape consumer interactions, environmental attitudes, and trust formation.
His recent publications demonstrate a strong trend toward interdisciplinary research combining economics with psychology, computer science, and environmental studies. His work frequently employs experimental methods, both laboratory and field-based, to examine consumer behavior in digital environments, the impact of social networks on market dynamics, and the relationship between media consumption and environmental attitudes.
- SMBG special prize for innovation 2015 (awarded to MSc Digital Business in capacity of Academic Director)
- The Best Young Scholar Paper Award 2011 (DIME final conference / DIME network of Excellence)
- The Outstanding PhD Paper Award 2009 (European Meeting on Applied Evolutionary Economics)
As an academic advisor, BABUTSIDZE has supervised multiple doctoral students at SKEMA Business School and Université Côte d'Azur. His research has been supported by numerous grants from Université Côte d'Azur, the Sloan Foundation, and other institutions. He is also actively involved in conference organization and serves as a reviewer for numerous prestigious economics and interdisciplinary journals.

