معرفی
Freddy Lim Jie is an Assistant Professor in the Department of Information Systems and Analytics at the National University of Singapore (School of Computing). He holds a PhD in Decision Sciences from INSEAD, an MS in Financial Mathematics from the University of Chicago, and a BEng (Hons) in Mechanical Engineering from NUS. Prior to academia, he worked in banking and aerospace industries in quantitative roles.
Education:
- PhD, Decision Sciences, INSEAD
- MS, Financial Mathematics, The University of Chicago
- BEng (Hons), Mechanical Engineering, National University of Singapore
Research Interests: Freddy focuses on data-driven decision-making, particularly at the intersection of information systems, operations management, and marketing. His work examines consumer behavior on digital platforms, loyalty programs, and judgment under uncertainty. Methodologically, he uses econometrics, Bayesian modeling, and machine learning to analyze firm-level data.
Recent Research Trends: His publications analyze how consumers interact with mixed currency systems (e.g., loyalty points + cash), contributing to theories of mental accounting and algorithmic pricing strategies. This aligns with broader themes in digital transformation and platform economics.
Teaching: He teaches Risk Analytics for Financial Services (BT4016) at NUS and has previously instructed Data Science for Business and Uncertainty, Data, and Judgment courses at INSEAD.
