معرفی
Fred Morrison serves as a Lecturer at Ulster University's School of Communication and Media within the Faculty of Arts, Humanities & Social Sciences, where he has taught since 2000. His expertise spans organisational and interpersonal communication, with significant contributions to public relations education in post-conflict contexts.
His academic foundation includes a BSc in Psychology and a DPhil from Ulster University, with doctoral research focused on challenges and skills development for persons with severe learning disabilities.
Morrison's research portfolio integrates communication theory with practical applications in domestic violence prevention, psychometric assessment, and multinational corporate consultancy. His work directly supports UN Sustainable Development Goals related to reducing inequalities and promoting peaceful societies through communication strategies.
His seminal 2011 publication in Public Relations Review examines critical pedagogy approaches for PR education in Northern Ireland's post-conflict environment, establishing important frameworks for communication professionals in divided societies.
Professional recognitions include:
- Associate Fellow of the British Psychological Society
- Chartered Psychologist in occupational assessment
Morrison maintains extensive consultancy partnerships with global organizations including Airbus and Bombardier Aerospace, alongside Invest NI-funded local projects. He provides pro-bono domestic violence consultancy through ONUS NI (Women’s Aid) while serving on the Northern Ireland CIPR Committee.
He holds Level A and Level B psychometric assessment qualifications and maintains active membership in the European Federation of Professional Assessment and Chartered Institute of Public Relations.
