معرفی
Fred Lemke is a Visiting Professor of Marketing and Sustainability at the Waikato Management School, University of Waikato, where he also serves as Associate Dean (Research and Postgraduate). He holds visiting professorships at Vlerick Business School (Belgium), Ghent University (Belgium), Strathclyde Business School (UK), and the University of Economics Ho Chi Minh City (Vietnam). He is a Visiting Researcher at Newcastle University Business School (UK) and earned his Doctorate in Marketing from Cranfield School of Management (UK). His consulting firm, Lemke Consulting Group, specializes in strategic marketing and customer-centric transformations.
Research interests focus on the intersection of marketing, sustainability, innovation, and supply chain resilience. Key themes include corporate social responsibility, value creation, customer experience management, and stakeholder-driven strategies. Notable projects include EU-funded studies on food value chains (Horizon 2020) and food safety in Vietnam (Newton Fund).
Publications span academic journals and practitioner magazines, addressing topics like supply chain disruptions, sustainable marketing ecosystems, and social sustainability frameworks. His work emphasizes actionable insights for businesses navigating multi-stakeholder environments and balancing economic, social, and environmental priorities.
